Tools
Discount Impact Calculator
How much extra volume a discount has to generate before it stops costing you money.
Your numbers
Results
- Extra volume needed to break even
- 55.6%
- Discounted price
- 30.00
- Contribution after discount
- 18.00
Compared with selling the same item at full price.
Results update as you type. Nothing you enter is sent to us.
To find out what a discount actually costs before it is offered.
A discount is a margin decision presented as a marketing one. This calculator shows how much additional volume a given discount has to generate simply to stand still — the number that is almost never worked out before a promotion runs.
The required uplift rises sharply as margin falls, which is why the same discount can be reasonable on one item and destructive on another.
How to read this
When contribution after the discount reaches zero or below, no amount of extra volume recovers it: every additional sale increases the loss.
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