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Finance & Profitability

Delivery contribution review: a worked example

Follow a fictional order from revenue to contribution, then identify the decisions behind its margin.

NORIVA / KNOWLEDGESamples

Delivery contribution review: a worked example

Delivery & Digital Growth

Illustrative example, not client results. Amounts are SAR and exclude VAT.

Order revenue: 60.00
Food cost: 18.00
Platform commission: 15.00
Packaging: 3.00
Restaurant-funded discount: 6.00
Other variable fulfilment cost: 1.50
Order contribution: 16.50 (27.5% of revenue)

This contribution must still cover fixed costs; it is not net profit. Confirm the commission base and who funds promotions from your platform contract.

Decision: test bundles and channel pricing before adding discounts. Compare contribution per order and total contribution at the resulting order volume. Download the one-page worked example. Contact NORIVA to complete a review with your verified data.

What's included

  • Worked decision example and supporting working document

Who it is for

  • Restaurant owners and managers
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