Tools
Marketing Return Calculator
Return on ad spend recalculated on contribution, plus the break-even return your margin actually requires.
Your numbers
Food, packaging and channel commission on that revenue.
Results
- Contribution after ad spend
- 24,000
- Reported return on ad spend
- 4.00
- Contribution from that revenue
- 44,000
- Break-even return required
- 1.82
Results update as you type. Nothing you enter is sent to us.
To judge advertising on contribution rather than on revenue.
Platforms report return against revenue, while the business runs on contribution. A campaign can post a healthy ratio and still lose money once food cost, packaging and commission are subtracted.
Enter spend, the revenue attributed to it and the variable cost percentage, and the calculator returns the reported return, the return on contribution, and the break-even return your margin requires — the number that says whether to scale or stop.
How to read this
Attribution is an estimate, not a fact. Treat the attributed revenue as the platform’s claim and the contribution view as the sanity check on it.
Related
SolutionF&B MarketingMarketing built around what an F&B business actually needs: covers, frequency and spend.- ResourceMarketing Plan TemplateA one-page starting worksheet for restaurant marketing plan. Collect your evidence, then complete the review with NORIVA.NORIVA / KNOWLEDGETemplates
Marketing Plan Template
Marketing & Content - ResourceMarketing Campaign PlannerAn editable restaurant workbook for marketing campaign tracker, with structured inputs, working calculations and an action-ready summary.NORIVA / KNOWLEDGETemplates
Marketing Campaign Planner
Marketing & Content - ToolAverage Check CalculatorAverage check and item attachment from sales, transactions and items sold for the same period.
ArticleDesigning Arabic and English togetherBilingual design fails at the point where one language is treated as the translation of the other.- SolutionPerformance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
