Advertising & Performance
PERFORMANCE MARKETING.
One view of paid media across every channel, judged on outcomes rather than platform dashboards.
The business problem
Each platform reports itself generously. Only a blended view tells you what the money did.
What we analyze
- Commercial objective and available capacity
- Audience, offer and content production
- Orders and visits attributable to campaigns
- Acquisition cost and repeat visits
01What We Do
Budget allocation across Meta, TikTok and Google, blended cost-per-order tracking, incrementality thinking and a single monthly read of what paid media actually returned.
02Our Approach
Define the true north metric with the operator, instrument it, then manage budget against it.
What You Get
- 01Cross-channel budget plan
- 02Blended performance dashboard
- 03Monthly performance review
- 04Scaling roadmap
- 05One reporting frame across every paid channel
- 06Budget allocated by contribution, not by habit
- 07Clear definitions of what counts as a conversion
- 08A monthly written interpretation, not only a dashboard
Our Approach
- 01
Measurement
Events, sources and definitions agreed before optimisation.
- 02
Allocation
Budget split by objective and by what each channel can do.
- 03
Testing
A rolling test plan so learning does not stop at launch.
- 04
Report
Monthly review written in decisions, not in metrics.
Frequently Asked Questions
Do you replace our existing agency?
Not necessarily. This can sit above existing channel teams as the measurement and allocation layer.
What if the numbers say to spend less?
Then we say so. Recommending a smaller budget is part of the work.
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More NORIVA services
All Services →- Meta AdsInstagram and Facebook campaigns built around covers, orders and delivery baskets.
- TikTok AdsTikTok campaigns run against local audiences, on the platform where food discovery now starts.
- Google AdsCapturing the guest who is already searching for somewhere to eat tonight.
- Campaign OptimizationTaking over campaigns that are running but not returning.
- ROAS AnalysisReading advertising return against real food cost, not platform revenue.
- Brand Strategy & IdentityWe define the strategy, positioning and identity that make an F&B brand distinctive, coherent and ready to grow.
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Tell us about your business and what you need. The more detail you give, the sharper our first response.
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One view of paid media across every channel, judged on outcomes rather than platform dashboards.