Advertising & Performance
ROAS ANALYSIS.
Reading advertising return against real food cost, not platform revenue.
The business problem
A 6x ROAS on a low-margin dish can still lose money. The platform will never tell you that.
What we analyze
- Commercial objective and available capacity
- Audience, offer and content production
- Orders and visits attributable to campaigns
- Acquisition cost and repeat visits
01What We Do
We rebuild your return calculation using contribution margin after food and delivery costs, so a campaign that looks profitable on the dashboard is tested against the P&L.
02Our Approach
Map dish margins, rebuild attribution, model contribution per campaign, then reallocate.
What You Get
- 01Margin-aware return model
- 02Channel contribution analysis
- 03Budget reallocation plan
- 04Return recalculated after food cost and commission
- 05A break-even return specific to your margin
- 06Channel comparison on a like-for-like basis
- 07A clear rule for when to scale and when to stop
Our Approach
- 01
Inputs
Spend, revenue, item cost, packaging and commission gathered.
- 02
Rebuild
Return recomputed on contribution rather than revenue.
- 03
Threshold
The break-even return the business actually needs.
- 04
Decision
Scale, hold or stop, written per channel and offer.
Frequently Asked Questions
What data do you need from us?
Ad spend and revenue by channel, item costs, packaging cost and platform commission. Estimates are workable if they are labelled as estimates.
Does this replace platform reporting?
No. It reinterprets it. Platform numbers stay the source; the margin view is what makes them decision-grade.
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- ToolGross Profit CalculatorGross profit in money and as a margin, calculated from verified revenue and direct cost.
More NORIVA services
All Services →- Meta AdsInstagram and Facebook campaigns built around covers, orders and delivery baskets.
- TikTok AdsTikTok campaigns run against local audiences, on the platform where food discovery now starts.
- Google AdsCapturing the guest who is already searching for somewhere to eat tonight.
- Performance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
- Campaign OptimizationTaking over campaigns that are running but not returning.
- Brand Strategy & IdentityWe define the strategy, positioning and identity that make an F&B brand distinctive, coherent and ready to grow.
Request this service
Tell us about your business and what you need. The more detail you give, the sharper our first response.
Start a Project
Reading advertising return against real food cost, not platform revenue.