Advertising & Performance
GOOGLE ADS.
Capturing the guest who is already searching for somewhere to eat tonight.
The business problem
Search intent is the shortest distance between a screen and a table.
What we analyze
- Commercial objective and available capacity
- Audience, offer and content production
- Orders and visits attributable to campaigns
- Acquisition cost and repeat visits
01What We Do
Search, Maps and Performance Max campaigns tuned to local intent, plus the Business Profile work that makes them convert.
02Our Approach
Keyword and competitor mapping, conversion tracking, then tight geo and schedule control.
What You Get
- 01Search and Maps campaigns
- 02Google Business Profile optimisation
- 03Conversion tracking setup
- 04Monthly reporting
- 05Brand and category coverage separated and measured apart
- 06A negative-keyword discipline that stops wasted clicks
- 07Location and hours extensions kept accurate
- 08A landing destination chosen to convert, not to impress
Our Approach
- 01
Demand map
What people actually search in your category and area.
- 02
Build
Structure, match types, negatives and extensions.
- 03
Landing
The destination reviewed before spend, not after.
- 04
Refine
Search-term review on a fixed weekly cadence.
Frequently Asked Questions
Should we bid on our own brand name?
Usually yes when competitors or aggregators bid on it, and it should always be measured separately from category demand.
Is search worth it for a single venue?
Often, at modest budgets, because intent is high and the geography is tight. It is rarely the whole plan.
Related
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- ResourceRestaurant KPI DashboardAn editable restaurant workbook for restaurant kpi dashboard, with structured inputs, working calculations and an action-ready summary.NORIVA / KNOWLEDGETemplates
Restaurant KPI Dashboard
Restaurant & Café Consulting - ResourceRestaurant Business Plan TemplateA one-page starting worksheet for restaurant business plan. Collect your evidence, then complete the review with NORIVA.NORIVA / KNOWLEDGETemplates
Restaurant Business Plan Template
Restaurant & Café Consulting - ToolAverage Check CalculatorAverage check and item attachment from sales, transactions and items sold for the same period.
- ToolGross Profit CalculatorGross profit in money and as a margin, calculated from verified revenue and direct cost.
More NORIVA services
All Services →- Meta AdsInstagram and Facebook campaigns built around covers, orders and delivery baskets.
- TikTok AdsTikTok campaigns run against local audiences, on the platform where food discovery now starts.
- Performance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
- Campaign OptimizationTaking over campaigns that are running but not returning.
- ROAS AnalysisReading advertising return against real food cost, not platform revenue.
- Brand Strategy & IdentityWe define the strategy, positioning and identity that make an F&B brand distinctive, coherent and ready to grow.
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Tell us about your business and what you need. The more detail you give, the sharper our first response.
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Capturing the guest who is already searching for somewhere to eat tonight.