Advertising & Performance
CAMPAIGN OPTIMIZATION.
Taking over campaigns that are running but not returning.
The business problem
Most underperforming accounts have a measurement problem before they have a creative problem.
What we analyze
- Commercial objective and available capacity
- Audience, offer and content production
- Orders and visits attributable to campaigns
- Acquisition cost and repeat visits
01What We Do
A structured audit of account structure, tracking, audiences and creative, followed by a prioritised fix list and hands-on optimisation.
02Our Approach
Audit, fix tracking, restructure, then test creative — in that order.
What You Get
- 01Full account audit
- 02Tracking verification
- 03Prioritised fix list
- 04Optimisation sprint
- 05A diagnosis before any change to the account
- 06Structural fixes prioritised over bid tinkering
- 07Creative fatigue identified and scheduled against
- 08Changes logged so results can be attributed
Our Approach
- 01
Diagnose
Structure, tracking, creative and offer reviewed in that order.
- 02
Fix
The structural and measurement problems first.
- 03
Test
One variable at a time, long enough to be readable.
- 04
Document
A change log that makes next month’s reading possible.
Frequently Asked Questions
Can you audit without taking over the account?
Yes. A read-only audit with a written recommendation is a common starting point.
How long before we can judge a change?
Long enough for the account to leave the learning phase and for the sample to be readable — rushing the read is the most common error.
Related
- SolutionF&B MarketingMarketing built around what an F&B business actually needs: covers, frequency and spend.
- SolutionPerformance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
- ResourceMarketing Plan TemplateA one-page starting worksheet for restaurant marketing plan. Collect your evidence, then complete the review with NORIVA.NORIVA / KNOWLEDGETemplates
Marketing Plan Template
Marketing & Content - ResourceMarketing Campaign PlannerAn editable restaurant workbook for marketing campaign tracker, with structured inputs, working calculations and an action-ready summary.NORIVA / KNOWLEDGETemplates
Marketing Campaign Planner
Marketing & Content - ToolMarketing Return CalculatorReturn on ad spend recalculated on contribution, plus the break-even return your margin actually requires.
- ToolAverage Check CalculatorAverage check and item attachment from sales, transactions and items sold for the same period.
More NORIVA services
All Services →- Meta AdsInstagram and Facebook campaigns built around covers, orders and delivery baskets.
- TikTok AdsTikTok campaigns run against local audiences, on the platform where food discovery now starts.
- Google AdsCapturing the guest who is already searching for somewhere to eat tonight.
- Performance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
- ROAS AnalysisReading advertising return against real food cost, not platform revenue.
- Brand Strategy & IdentityWe define the strategy, positioning and identity that make an F&B brand distinctive, coherent and ready to grow.
Request this service
Tell us about your business and what you need. The more detail you give, the sharper our first response.
