Advertising & Performance
META ADS.
Instagram and Facebook campaigns built around covers, orders and delivery baskets.
The business problem
Restaurants live inside a delivery radius. Advertising that ignores geography wastes most of its budget.
What we analyze
- Commercial objective and available capacity
- Audience, offer and content production
- Orders and visits attributable to campaigns
- Acquisition cost and repeat visits
01What We Do
Account structure, audience and geo build-out around your catchment, creative testing at pace, and weekly optimisation against the metric that actually matters to the restaurant.
02Our Approach
Tracking and events first, then a lean account structure, then continuous creative iteration.
What You Get
- 01Campaign build and launch
- 02Audience and geo strategy
- 03Creative testing cycles
- 04Weekly optimisation
- 05Monthly performance report
- 06Catchment-level geography rather than city-wide spend
- 07Creative rotation planned before fatigue, not after
- 08Conversion events that match a real business outcome
- 09Weekly optimisation with a written rationale
Our Approach
- 01
Account setup
Pixel, events, catalogue and geography verified before spend.
- 02
Structure
Campaign architecture by objective, offer and catchment.
- 03
Creative
A rotation built to be refreshed on a schedule.
- 04
Optimise
Weekly reads, budget shifts and a monthly written review.
Frequently Asked Questions
What budget do we need to start?
It depends on catchment size and objective. We size the budget from your delivery radius and average order value rather than quoting a fixed minimum.
Do you guarantee a return?
No. Anyone who guarantees a paid-media return is guessing. We commit to structure, measurement and honest reporting.
Related
SolutionRestaurant ConsultingRestaurant-specific consulting across operations, service, cost control, profitability and commercial performance.- SolutionF&B ConsultingStrategic and operational consulting for food and beverage businesses, connecting concept, operations, commercial performance and profitability.
- ResourceRestaurant KPI DashboardAn editable restaurant workbook for restaurant kpi dashboard, with structured inputs, working calculations and an action-ready summary.NORIVA / KNOWLEDGETemplates
Restaurant KPI Dashboard
Restaurant & Café Consulting - ResourceRestaurant Business Plan TemplateA one-page starting worksheet for restaurant business plan. Collect your evidence, then complete the review with NORIVA.NORIVA / KNOWLEDGETemplates
Restaurant Business Plan Template
Restaurant & Café Consulting - ToolAverage Check CalculatorAverage check and item attachment from sales, transactions and items sold for the same period.
- ToolGross Profit CalculatorGross profit in money and as a margin, calculated from verified revenue and direct cost.
More NORIVA services
All Services →- TikTok AdsTikTok campaigns run against local audiences, on the platform where food discovery now starts.
- Google AdsCapturing the guest who is already searching for somewhere to eat tonight.
- Performance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
- Campaign OptimizationTaking over campaigns that are running but not returning.
- ROAS AnalysisReading advertising return against real food cost, not platform revenue.
- Brand Strategy & IdentityWe define the strategy, positioning and identity that make an F&B brand distinctive, coherent and ready to grow.
Request this service
Tell us about your business and what you need. The more detail you give, the sharper our first response.
Start a Project
Instagram and Facebook campaigns built around covers, orders and delivery baskets.