Advertising & Performance
TIKTOK ADS.
Native-feeling video advertising for the platform where food discovery now starts.
The business problem
Reused Instagram creative underperforms on TikTok, consistently and expensively.
What we analyze
- Commercial objective and available capacity
- Audience, offer and content production
- Orders and visits attributable to campaigns
- Acquisition cost and repeat visits
01What We Do
Account and campaign structure, local audience and catchment build-out, briefing the creative your team or your creators supply, and weekly iteration against cost per order.
02Our Approach
Platform-native briefs, a structured testing loop, and weekly optimisation measured on cost per order.
What You Get
- 01Campaign build and launch
- 02Audience and geo strategy
- 03Campaign management
- 04Creator brief templates
- 05Performance reporting
- 06Platform-native creative produced for the format
- 07A hook-first structure tested in the first seconds
- 08Volume planned so the account never runs dry
- 09Spend read against orders, not against views
Our Approach
- 01
Concepting
Hooks and formats chosen for the platform, not adapted to it.
- 02
Production
Batch shooting so testing has enough variants to be meaningful.
- 03
Testing
Structured rounds that isolate hook, offer and audience.
- 04
Scale
Budget moved behind what survives testing.
Frequently Asked Questions
Can we reuse our Instagram creative?
Occasionally, but repurposed film usually underperforms. Budget for native production if the channel is meant to matter.
Do we need to appear on camera?
No, though venues where staff appear tend to build familiarity faster. It is a choice, not a requirement.
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More NORIVA services
All Services →- Meta AdsInstagram and Facebook campaigns built around covers, orders and delivery baskets.
- Google AdsCapturing the guest who is already searching for somewhere to eat tonight.
- Performance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
- Campaign OptimizationTaking over campaigns that are running but not returning.
- ROAS AnalysisReading advertising return against real food cost, not platform revenue.
- Brand Strategy & IdentityWe define the strategy, positioning and identity that make an F&B brand distinctive, coherent and ready to grow.
Request this service
Tell us about your business and what you need. The more detail you give, the sharper our first response.
Start a Project
TikTok campaigns run against local audiences, on the platform where food discovery now starts.