Creative & Branding
BRAND IDENTITY.
The full identity system — name-forward, bilingual, and built to survive a signboard and a delivery bag.
The business problem
A restaurant brand is experienced at arm’s length and at forty metres. It has to work at both.
What we analyze
- Positioning and relevant competitors
- Arabic and English brand expression
- Menu, packaging, signage and touchpoints
- Guest journey and consistency
01What We Do
Positioning, logo system, Arabic and Latin typography, colour, packaging direction, signage and a usable brand book.
02Our Approach
Discovery, territory exploration, one committed direction, then rollout across every real touchpoint.
What You Get
- 01Brand positioning
- 02Logo and identity system
- 03Bilingual typography
- 04Packaging and signage direction
- 05Brand guidelines
- 06A system that scales past the pieces we design
- 07Arabic and Latin type treated as one identity
- 08Applications tested on real surfaces before sign-off
- 09Guidelines written to be used, not archived
Our Approach
- 01
Positioning
What the brand is for, and who it is not for.
- 02
Design
Marque, type, colour and image direction developed together.
- 03
Application
Menu, signage, packaging and digital surfaces.
- 04
Guidelines
A short, usable document plus production-ready files.
Frequently Asked Questions
Do we have to rename the business?
No. Naming is a separate decision and we will say plainly when the existing name is not the problem.
Can you work with our existing logo?
Often yes. A system can be built around a sound marque; we recommend redrawing only when it genuinely blocks the work.
Related
SolutionF&B MarketingMarketing built around what an F&B business actually needs: covers, frequency and spend.- SolutionPerformance MarketingOne view of paid media across every channel, judged on outcomes rather than platform dashboards.
- ResourceMarketing Plan TemplateA one-page starting worksheet for restaurant marketing plan. Collect your evidence, then complete the review with NORIVA.NORIVA / KNOWLEDGETemplates
Marketing Plan Template
Marketing & Content - ResourceMarketing Campaign PlannerAn editable restaurant workbook for marketing campaign tracker, with structured inputs, working calculations and an action-ready summary.NORIVA / KNOWLEDGETemplates
Marketing Campaign Planner
Marketing & Content - ToolMarketing Return CalculatorReturn on ad spend recalculated on contribution, plus the break-even return your margin actually requires.
- ToolAverage Check CalculatorAverage check and item attachment from sales, transactions and items sold for the same period.
More NORIVA services
All Services →- Creative DirectionOne consistent creative standard across everything the restaurant publishes.
- Graphic DesignMenus, print, packaging, signage and campaign assets — produced properly.
- PhotographyFood and venue photography that sells the dish before it is described.
- Campaign CreativesThe full creative set behind a launch, a season or a promotion.
- Brand Strategy & IdentityWe define the strategy, positioning and identity that make an F&B brand distinctive, coherent and ready to grow.
- Social Media ManagementAlways-on channel management that keeps your restaurant in the feed and in the conversation.
Request this service
Tell us about your business and what you need. The more detail you give, the sharper our first response.
Start a Project
The full identity system — name-forward, bilingual, and built to survive a signboard and a delivery bag.